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Mastering the Art of the Big Team Meeting

🤔 Did you know? Research shows that the opening quarter of an hour in a big team meeting is crucial....

🤔 Did you know?  
Research shows that the opening quarter of an hour in a big team meeting is crucial in setting the stage for success. It's important to establish the meeting's agenda and emphasize addressing the challenges of the decision-makers rather than focusing solely on sales targets.

When the moment arrives for you to step into a room filled with a small group of decision-makers, the stakes are high. This setting, common in the world of consultative sales, often becomes the turning point where deals are either won or hang by a thread due to the dynamics of varying opinions, personalities, and authority levels. Let's dissect an effective strategy for steering this critical meeting toward success.

The opening quarter of an hour is crucial in setting the stage. This isn't the time for overwhelming your audience with slides saturated with company logos.

Start with your champion. They should establish the meeting's agenda, emphasizing the goal of addressing their challenges, rather than broadcasting your sales targets.

Revisit the primary issues at hand but seek confirmation. Engage with decision-makers directly to pinpoint what they find crucial or believe might be missing.

Condense your solution's explanation into a single, accessible slide, devoid of heavy jargon and focused purely on resolving identified problems.

Record their ideal outcomes right there in the presentation. Ask them what would make the next 30 minutes a complete success, and take note.

Once you have aligned their needs with your offering and set a collaborative tone, you may proceed to the demonstration portion of the meeting.

🚀 Revenue Booster  
During the demo portion of a big team meeting, aim for interaction and engagement. Rather than delivering a feature-centric monologue, build upon past discussions and relate your solutions to the problems highlighted earlier. By doing this, you can secure incremental agreement from your audience and increase your chances of closing the deal.

The demonstration shouldn't be a feature-centric monologue. It's a window to continue the conversation and relate your solutions to the problems discussed earlier, seeking to secure incremental agreement from your audience.

Aim for a demo that interacts, building upon past discussions and looking ahead:

Past Questions:
- Make sure to circle back during the demo to issues highlighted earlier, reaffirming your understanding of their pain points.

Present Questions:
- Collect additional details to fine-tune the demonstration to their needs, but avoid excessive detail that may derail the main points.

Future Questions:
- Encourage them to visualize the implementation and impact of your solution in their day-to-day operations.

The traditional wisdom may suggest setting next steps in the concluding minutes, but a group scenario requires a different approach.

Opt for the 15-minute truth discovery, addressing each decision-maker individually to gather their candid feedback, including those who may have been silent—these voices could have a substantial effect on the outcome behind the scenes.

The final 15 minutes are crucial in harnessing honesty and getting candid feedback from each decision-maker.


A successful large team meeting hinges on pacing, engagement, and addressing the concerns of every decision-maker present. Hence, orchestrating the conversation with a blend of strategic planning and agility is key to advancing towards sealing the deal. 

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